Grown with love in Goochland County, Virginia
Greenswell Growers is an innovative large-scale indoor growing facility providing delicious, safe, and healthy greens that give back to the community. We combine innovative technology, sustainable practices, and a passion for local to bring you a product you can feel good about.
More than buzzwords,
we believe:
Grow the best greens. This isn’t just about growing greens. Each day we strive to go beyond the expected. To grow the freshest, safest, most delicious greens on the planet.
Take care. We believe in taking responsibility for our impact on individuals and the environment. Our team atmosphere, the safety of our products, the health of our community, and the condition of our planet all motivate our decision making.
Local love. To us, local has less to do with geography than a philosophy of individuals coming together to serve one another. That said, we are proud to live and serve in Central Virginia and will always find ways to support our own.
Never stop improving. We believe in the power of better. Not just as it relates to the products we provide, but for all of us. Every day. It’s a promise: to never settle. Never rest. Never stop believing in and reaching for more. Because better always exists.
The little things matter. Little greens can do big things. We know because we’ve seen it. The same holds true for all of us. Every action, reaction, interaction can make a lasting difference in the lives of others. That’s why we commit to do everything - down to the smallest detail - the right way.
The Greenswell Leadership Team
Chuck Metzgar
CO-FOuNDER
Chuck Metzgar is passionate about the community he serves. He believes healthy food should do more than nourish our families; it should support our community and be good to our Earth. He is an advocate for sustainability and education and is proud of the impact Greenswell Growers is making in Goochland, Virginia and beyond. Read more.
John May
CO-FOUNDER
John May is a communication and innovation guru. He's spent his career helping people and systems stay better connected. He is passionate about harnessing innovative technology to grow healthy, delicious, and sustainable greens in a local setting. Read More.
Doug Pick
Co-Founder
Doug Pick, a well-known community leader, cares deeply about delivering food and smiles to those struggling with hunger. His expertise in hunger relief efforts have given him an intimate knowledge of the power food has to change lives. Combined with his corporate executive background, Doug's passion lies at the intersection of complex organizations and social good. Read more.
Carl Gupton
CEO
Plants First. Two powerful words that drive everything we do at Greenswell Growers. It’s Carl’s job to lead the Greenswell Growers team and operationalize our business model with plants first at all times. He brings a commitment to innovative technology and sustainable practices, and a passion for local to everything we do. Read more.
